mee-z Tumblelog

Pepsi-Cola North America is bringing out a line of no-calorie, carbonated beverages named Tava […] with a campaign that is bypassing mainstay media like television and print.

Instead, Tava is getting a spirited send-off with its own Web site (tava.com), banner ads, promotions and offbeat stunts like sampling events at popular shops and the delivery of free samples to the employees of prominent companies like Google and MTV.