mee-z Tumblelog

Social Web Breakfast: Wikis & Blogs bei der BASF AG

Just been at the event in downtown Munich. Michael Scheuermann from BASF told us that BASF uses wikis and blogs mainly for knowledge management.

Learnings:
Sharing your knowledge doesn’t mean giving up your knowledge but position yourself as someone who knows.
Doing this virtual only doesn’t work. Needs meetings and tech support in the beginning.
Participation needs to be demanded.
People need to understand that their view is relevant.
You need people that are in that company for a long time and have a good network to start these type of projects in large cooperations, otherwise the resistance will kill you.